CELEBRATING
THE
GOOD TIMES 1990's
1991
New "Light" products were
introduced. The "Light" products
were well received by health conscious
consumers, but there were still
others who preferred the creamier
taste offered by the introduction
of Scotsburn's "Good Ice Cream" also
introduced at this time. The product
launch replaced the former Scotsburn,
Brookfield and Eastern Dairyfood
labels.
Her Royal Highness Princess Anne
visited Scotsburn where she toured
the ice cream plant and had an opportunity
to sample the ice cream during her
visit.
1992
A new storage and distribution centre
was opened in the Truro Industrial
Park to provide for central product
distribution to all major market
areas on pallets via trailers.
It resulted in the closure of
several local frozen product storage
depots, but enabled the company
to become more efficient at the
same time.
1994
Dartmouth branch received a face-lift
to enhance Scotsburn's presence
in the metro market. Further expansion
was also completed at this time
to the central distribution centre
in Truro, and extensive renovations
also occurred at the milk processing
plant in Stellarton.
1995
A new refrigerated warehouse was
opened in Bridgewater to replace
a rented facility, which had been
destroyed by fire.
"Daisy
the Cow", Scotsburn's
mascot was introduced in the spring
of '95 as part of the "Let's
Moove on Safety" promotion.
Because of her popularity, it was
decided that Daisy would be here
to stay, so the milk cartons were
redesigned to incorporate her on
the packaging.
October 1,
1995 - Scotsburn acquired the
remaining interest of Brookfield
Newfoundland; this helped to expand
distribution in the market and sales
growth over the following years.
1996
To improve efficiencies, a new frozen
product storage warehouse was
completed and opened in Sydney.
This was attached to the milk
processing and distribution centre
at Upper Prince Street.
1998
St. John's, Nfld. underwent an expansion
of the milk plant as well as the
installation of an ice cream glacier
machine for the production and packaging
of specialty ice cream novelty products.
The glacier machine was the first
one owned by a Canadian company.
It has opened up numerous doors
for Scotsburn as a manufacturer
and distributor of novelty products,
and has enabled them to create some
lucrative partnerships with other
companies interested in developing
novelty products, while also creating
their own popular novelty line.
The milk plant in Stellarton became
the home of a new twin line 2 litre
carton filler machine with a screw
cap application capability. At the
same time, the most technologically
advanced milk pouch filling equipment
was installed at the Sydney milk
processing plant. All the milk bags
sold throughout the Nova Scotia
and New Brunswick market are produced
at the Dairy Centre in Sydney.
1999
Scotsburn was the first dairy in
Canada to introduce 1.5% and .5%
milk, done so in a two litre carton.
The market place showed a positive
responsive to the new products,
but a ruling by the Nova Scotia
Dairy Commission decided that
Scotsburn would have to remove
the 1.5% milk, but permitted them
to keep the .5% milk.
December 30, 1999- This was the
date that Scotsburn held the 100th
annual meeting of its shareholders,
significantly enough, at the current
Scotsburn Elementary School. For
the fiscal year 98-99 it was recorded
that the creamery produced 2,769,000
pounds of butter. The process of
making butter has not changed, only
the equipment to manufacture it
has. The same ingredients used 100
years ago are still the same today...cream
and salt.