EXPANDING
THE MARKET
1970's
1970 & '71
The Fundy Dairy ice cream business
in Truro was purchased thus allowing
Scotsburn to enter a new market.
A new addition was also built
on to the Scotsburn ice cream
plant; a new pellet mill was
installed at the Scotsburn feed
mill, and expansion to the farm
supply store and the offices
was begun. All of these projects
were completed in 1971, the year
when plans were already being
drawn for the complete modernization
and expansion of the Stellarton
milk plant to be undertaken over
a period of some time, with a
major expansion completed in 1976.
1972
Scotsburn purchased the shares
of Onslow Lass Dairy and processed
this milk through the Stellarton
plant.
One of the most significant changes
in the history of the organization,
relating to growth and expansion,
came in December 1972, with the
purchase of all the common shares
of Brookfield Dairy Products, which
by this time had long been established
as a well known dairy operation
in Truro. This purchase resulted
in Scotsburn's distribution and
sales area being dramatically increased
due to the sales depots previously
established by Brookfield throughout
Nova Scotia and New Brunswick.
Interestingly enough, this change
once again placed Brookfield in
the hands of a group of producer-owners,
which had been the origin of the
company in 1894.
With the purchase of Brookfield,
Scotsburn also welcomed many of
Brookfield's shippers as new shareholders
of their company. As such, the
Board of Directors had an extraordinary
resolution put through at the following
annual meeting to increase the
number of directors sitting on
the Board from nine to eleven directors.
In order to reflect the expanded
territory now covered, it was suggested
that there be one director for
the territories of Amherst, Truro
and Tatamagouche, and six for the
Pictou County area. The additional
two would be directors at large.
There was also a reorganization
of the company's organizational
make up due to the integration
of the two companies.
1973
The shippers to Cumberland Co-op
Creamery joined Scotsburn and
began shipping to the Amherst
plant. For about a ten-year period
the purchase of other dairy operations
by Scotsburn ceased and the organization
worked at developing its sales
and marketing capacity, improving
production efficiencies and accounting
procedures. Sales increased in
existing markets and expanded into
new markets with quality products,
promotions, improved package design
increased product package sizes
and introduction of new or improved
products to meet the needs of various
sectors of the market.
1975
A computer system was installed
at Scotsburn, which has proven
to be a valuable tool for the
organization, its management
and the employees. Over the years,
the computer system has been
expanded and upgraded to meet
the ever- growing needs of the
organization for information
and to keep pace with the tremendous
technological advancements that
have been so evident.
1976/77
Construction of a warehouse for
hardware and farm supplies at
Scotsburn was completed and expansion
started on offices and the hardware
store as well as an extensive
modernization of the creamery
in Scotsburn. All these projects
were completed in 1977. Major
renovations were carried out
at the Tatamagouche Branch and
to cold storage and ice cream
mix facilities in Truro. Expansion
also took place to the depot
in Newcastle, N.B.
1977
LaHave Creamery ceased operations
in Bridgewater. As a result eighty
cream producers started to ship
cream to Scotsburn. Storage bins
were added to the feed mill in
Scotsburn. Metric conversion
took place in the milk industry.
1978
Expansion of the Dartmouth facilities
took place and the milk storage
facilities at Port Hawkesbury
were also expanded.
1979
Complete lab facilities were built
at the Truro Branch to ensure
that only dairy products of the
highest quality were sold by
the organization.